Résumé
I support companies in the FMCG and beverage sectors in their development and expansion across Africa and the Middle East.
My approach combines strategic vision, local execution, and high-value partnerships to transform market opportunities into sustainable growth platforms.
I typically work on:
• brand and product portfolio development tailored to local market dynamics
• commercial and marketing strategy structuring
• industrial and distribution partnerships setup
• operational deployment across new markets
Recent achievements include the development and launch of GRAN MALTA (non-alcoholic malt beverage range) with VAN PUR teams in 2026, as well as the implementation of local production capabilities in West Africa with a Coca-Cola bottling partner, enabling the development of diversified portfolios (beers, malt drinks, alcomix).
I act as a strategic partner to executive teams, investors, and industrial players looking to accelerate their growth in these high-potential regions.
Expériences professionnelles
Founder & managing director
Beer & Bev Partner , Saint-denis - Mission / Consultant
De Juillet 2024 à Aujourd'hui
Independent advisory focused on growth, market expansion and strategic partnerships in the beverage and FMCG sectors.
I support companies from strategy to execution, with a strong focus on delivering tangible business impact:
• Market entry and expansion across Europe, Africa and the Middle East
• Business development and revenue growth
• Go-to-market strategy and brand positioning
• Strategic and industrial partnerships
Open to selective mandates where growth acceleration and market expansion are key priorities.
Strategic advisor
VAN PUR S.A. , Rakszawa - Mission / Consultant
De Juin 2025 à Juin 2026
Advising Van Pur, the largest independent brewing company in Eastern Europe (~5.9M HL capacity), on growth strategy and expansion across Africa and the Middle East, with a focus on scalable beverage platforms.
Achievements:
• Defined growth and expansion strategy across Africa & Middle East, prioritizing high-potential markets and scalable entry models
• Designed and structured a non-alcoholic beverage platform to capture fast-growing demand segments beyond traditional beer
• Led the rebranding and repositioning of Gran Malta into a scalable, multi-variant product range
• Conducted market and competitive analysis to define an optimized portfolio by region (pricing, flavors, positioning)
• Drove product innovation with the development of differentiated non-alcoholic malt beverages (including ginger and watermelon variants)
• Built a structured product architecture combining a core Classic SKU and 5 high-potential flavored extensions
• Ensured alignment between product design, industrial feasibility and route-to-market requirements
• Oversaw industrial launch readiness and coordinated commercial rollout across multiple markets
• Established a replicable framework for launching beverage innovations across emerging markets
Key Result:
• 12 African markets placed orders immediately at launch (2026), validating product-market fit and commercial scalability
Director of strategic partnerships
UNITED DUTCH BREWERIES BV , Breda - CDI
De Janvier 2017 à Février 2025
Director of Strategic Partnerships
mars 2020 - févr. 2024 · 4 ans
Led end-to-end industrial partnerships and local production strategies across emerging beer and beverage markets, transforming import-based models into scalable, asset-light operations.
Achievements:
• Structured and executed a strategic partnership in Liberia with a The Coca-Cola Company bottler to locally produce malt beverages and beer
• Built and screened a pipeline of industrial partners across Africa (capabilities, product-market fit, financial and operational alignment)
• Led full due diligence (technical, commercial, supply chain) to secure scalable and reliable local production setups
• Negotiated partnership frameworks covering production, distribution, pricing structure and margin allocation
• Co-developed the Easy Brewing System with Actemium Strasbourg Plant Solutions, enabling modular, low-capex and rapid deployment of brewing capacity
• Developed and localized product recipes with Döhler to match consumer preferences and cost constraints
• Supervised construction, installation and commissioning of the production line in Liberia
• Coordinated cross-functional execution across engineering, supply chain, commercial and marketing teams (Europe & Africa)
• Designed and implemented the local go-to-market and distribution model with the bottler
• Led the launch of local production and commercial rollout in-market
• Built a replicable “asset-light” industrial model combining local bottlers, flexible production systems and tailored route-to-market
Key Result:
• 3x volume growth within 12 months by shifting from import to local production
Regional Director Africa & Middle East
janv. 2017 - févr. 2020 · 3 ans 2 mois
Led commercial strategy and execution across Africa and the Middle East, driving growth in complex, fragmented and high-potential FMCG and beverage markets.
Achievements:
• Defined and deployed pricing, portfolio and go-to-market strategies tailored to diverse market dynamics (modern vs traditional trade, affordability constraints, local competition)
• Restructured and expanded distributor networks across multiple countries, improving market coverage and execution quality
• Identified and secured local partners (importers, distributors, bottlers) to accelerate market penetration
• Built and led a regional team (5 Sales Managers, 2 Trade Marketers), with strong focus on execution discipline and performance tracking
• Implemented commercial steering tools (pricing architecture, trade terms, incentives) to drive profitable growth
• Strengthened in-market execution across key channels (wholesale, traditional trade, on-trade)
• Accelerated brand development through localized activation plans and portfolio adaptation
• Drove expansion into new markets while consolidating existing positions
• Established scalable go-to-market frameworks adaptable across countries
Key Result:
• Sustained double-digit growth across multiple markets through distributor expansion and localized go-to-market execution
Formation complémentaire
Mastère Spécialisé en Management
EDHEC - Agro-Alimentaire
1993 à 1994
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Notions
Compétences
Centres d'intérêt
- Tennis et Squash en compétition Sport